August 25, 2023, · 2 min read
LOS ANGELES, CA / ACCESSWIRE / August 25, 2023 / ThinkAlike Media, a Los Angeles based consulting firm that specializes in story-driven marketing campaigns for start-up companies has recently announced that their services has recently been retained by major publicly traded companies in media, technology and automotive industries..
Founded in 2015, ThinkAlike Media has amassed an eye-catching portfolio of start-up companies selected for top accelerator programs: Cinapse (YCombinator, Forbes 30 Under 30), Jogg (Disney TechStars), MessyFM (Comcast TechStars) are just a few examples of clients with noteworthy success across numerous industry verticals. ThinkAlike Media was founded by Zack Gutin, who served previously as Vice President of Sales for the screenwriting software firm Final Draft, which was acquired in 2015 by Cast & Crew Entertainment.
Success amongst start ups has now brought attention from larger businesses, who themselves are birthing new products intended for a new generation of business owners and executives.
“For start ups, we’re often starting with them pre-revenue and are a core component to their marketing,” says Gutin, “but for the bigger companies, we’re used as a way to market brand new product lines, completely separate from their core offerings. It’s flattering to be entrusted by big brands as they venture off their more defined paths.”
ThinkAlike Media’s services focus on story-telling in sales and marketing outreach to attract targeted business personas to generate leads, media and press opportunities, business partnerships and more.
“Good stories have always been driven by problems and conflicts,” says Gutin, “but that can also be true of buying decisions. Businesses typically spend money on products and services to solve problems, so we find that engaging prospects with a story built around their problem makes for very compelling ways to then introduce a solution.”
Through a combination of technology tools, ThinkAlike Media enables clients to track and measure the success of their campaigns.
“Data is critical to improving how we tell those stories,” urges Gutin, “It’s critical to the start ups to understand what is most engaging to their earliest prospects as part of their business foundation and our larger companies understand the importance in that exploration as well.”
SOURCE: ThinkALike Media
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