Lead generation to fast food franchise groups, providing marketing for a commercially licensed music platform used in restaurants, retail and other commercial environments. By targeting franchise groups, we were able to avoid corporate decision making while maintaining significant location volume. Each deal yielded dozens of locations of major fast food chains.
The publicly traded franchise of hair salons provides franchisees with a proprietary inventory management software solution, which the client wanted to explore selling outside of their franchise network. Their in-house sales departments are focused on selling franchise opportunities and not software, so we were hired to develop the initial pipeline.
Conducted outreached across four disparate B2B product lines for the innovation division of the $11.5B telecommunications company, targeting broadcast outlets, banking, grocery, and emergency response services. Read their review of ThinkAlike here: https://www.upwork.com/freelancers/zackgutin
Generated sales pipeline and market research activity to film and television productions, contributing to the company being selected for the prestigious YCombinator accelerator program, including a $1.5 million investment. The founders were also featured in Forbes 30 Under 30 (https://www.forbes.com/profile/cinapse/?sh=28cd64ca57fb)
Marketed the TechStars SaaS platform designed to help large corporations create and privately distribute internal podcasts for trainings and company memos, generating a pipeline of Fortune500 prospects, including deals closed with Pepsi and others.
Spearheaded business development for a sophisticated Bill of Lading tracking software used in freight shipping, including deals with Lowe’s, Clorox and a mid-six figure licensing deal with Pepsi. This case study is an excellent example of building consensus in sales, as we had built traction with the operations department at Pepsi, but ultimately the buy-in we got by also targeting the warehouse department leaders as well gave us the momentum… Read More »SmartBOL
Conducted outreach to major studios and market research entities for the Disney Tech Stars Accelerator Program-backed video feedback platform. Initially targeted market research personas, remaining industry agnostic, to identify key verticals to focus within. Evolved to create hyper-targeted campaigns to each of those identified verticals, emphasizing solutions to problems unique to each persona. Successfully generated sales and marketing pipelines in media, hospitality, education and more.