Lead generation to fast food franchise groups, providing marketing for a commercially licensed music platform used in restaurants, retail and other commercial environments. By targeting franchise groups, we were able to avoid corporate decision making while maintaining significant location volume. Each deal yielded dozens of locations of major fast food chains.
The publicly traded franchise of hair salons provides franchisees with a proprietary inventory management software solution, which the client wanted to explore selling outside of their franchise network. Their in-house sales departments are focused on selling franchise opportunities and not software, so we were hired to develop the initial pipeline.
Generated sales pipeline and market research activity to film and television productions, contributing to the company being selected for the prestigious YCombinator accelerator program, including a $1.5 million investment. The founders were also featured in Forbes 30 Under 30 (https://www.forbes.com/profile/cinapse/?sh=28cd64ca57fb)
Outreach to city municipalities to target their waterline infrastructure maintenance stakeholders on behalf of a leading PhD waterline consultant, yielding six figure assignments to consult on multi million dollar repair plans.
8a diversity owned small business outreach to government and private sector IT sourcing contacts to coordinate Capability Meetings with companies like Microsoft, Facebook and UPS. In addition to dozens of deal opportunities, the metrics of these campaigns were noteworthy with landing page Click Rates as high as 55%, email Open Rates at close to 90% and over 20% Reply Rates.
Lead the outreach for publicity of the educational series of graphic novelizations of key periods in world history. The series received grant funding from Northwestern University and was featured in dozens of publications around the world.
Marketed the TechStars SaaS platform designed to help large corporations create and privately distribute internal podcasts for trainings and company memos, generating a pipeline of Fortune500 prospects, including deals closed with Pepsi and others.
Lead sales outreach for a line of 360 and 180-degree photo booths pre-pandemic, navigating through the pandemic event industry shutdown by pivoting to an online experience for virtual events, then returning to physical events. Deals with Syracuse University for their graduation festivities and another with UnderArmour which saw our client’s product used as part of the Boston and Chicago Marathons.
Grew the Twitter account of an online casting platform from 0 to 6,500 followers, while also managing their monthly newsletter to 20K subscribers, conducting outreach to prospective advertisers and casting professionals to share their audition opportunities on the platform.
Secured international reseller partnership with China-based film equipment sales and rental company, including purchase order valued at over $350K for an innovative real time screenplay translation software.