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Case Study


Spearheaded business development for a sophisticated Bill of Lading tracking software used in freight shipping, including deals with Lowe’s, Clorox and a mid-six figure licensing deal with Pepsi. This case study is an excellent example of building consensus in sales, as we had built traction with the operations department at Pepsi, but ultimately the buy-in we got by also targeting the warehouse department leaders as well gave us the momentum needed to attract such a big client.

Developed a pipeline of six figure licensing deals for a shipping and logistics industry software, closing deals with major household brands.