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Case Study


Summary: Conducted outreach to educational and international targets on behalf of the iconic 110+ year old entertainment industry brand.

Problem: Variety digitized their 110+ year old daily entertainment news publication into a searchable database and wanted to market it as a research tool for film students, but their in-house ad sales team did not have the contacts or bandwidth.

ThinkAlike Media: Our firm was hired to conduct outreach to domestic and international film schools, building a sales funnel of film professors, university IT administrators and other key academic stakeholders.