Summary: Conducted outreach to educational and international targets on behalf of the iconic 110+ year old entertainment industry brand.
Problem: Variety digitized their 110+ year old daily entertainment news publication into a searchable database and wanted to market it as a research tool for film students, but their in-house ad sales team did not have the contacts or bandwidth.
ThinkAlike Media: Our firm was hired to conduct outreach to domestic and international film schools, building a sales funnel of film professors, university IT administrators and other key academic stakeholders.
